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http://www.citycarshare.org/press.do - Carsharing in San Francisco.
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http://www.citycarshare.org/press.do - Carsharing in San Francisco.
1. Survey and Analysis
2. Motivation for study
3. Future initiatives / markets
4. Marketing strategy
5. Current past pricing sheets
6. Fleet composition
7. Carsharing Technology
8 Collaboration & Cooperation
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Post em.
- Mike
post em
- Mike
Have you thought about using smart cards as an added security feature?
Are you aware of other car sharing groups that want to get into the Madison area?
Have you considered the suburban market (Fitchburg, Wuanakee, etc) as a potential growth area for the carsharing enterprise?
Have you considered locations such as retirement communities, i.e. Attic Angel as a potential market place?
Does the hybrid vehicle type really make a difference in the potential ridership?
Is is more important to have a green vehicle or an economical vehicle?
How popular is your truck sharing market, is this also a portion of your growth program?
Can places of worship be used as car locations, has this been considered?
Has a vehicle's safety record been a consideration in vehicle choice?
Has the condo deveopment industry been considered a partner to community cars?
A general comment: annual data is required if the below examined data items change over year.
• The pricing strategy for the community car (cost for customers)
• Distribution of the car locations (convenience for customers)
• The brand, type, quantity and quality of the cars provided (service provided for customers)
• The propaganda and advertisement strategy (past, current and future if it is available)
What is the expected growth in the college, residential and business markets?
Does insurance play a part in who can be a member?
What is your predominant market?
What sort of parking subsidies does community car receive from Madison?
What are some of the recent technology advances that have affected Community Car?
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- Mike
Here is the Madison Environmental Group page on Community Car (where it started as a research project):
http://www.madisonenvironmental.com/projects_communitycar.html.
The feasibility study included on the page also has some information on the research and marketing strategies used in previous marketing studies and in developing the organization.
http://www.madisonenvironmental.com/documents/CarsharingStudy.pdf
- Michelle