Have you thought about using smart cards as an added security feature?
Are you aware of other car sharing groups that want to get into the Madison area?
Have you considered the suburban market (Fitchburg, Wuanakee, etc) as a potential growth area for the carsharing enterprise?
Have you considered locations such as retirement communities, i.e. Attic Angel as a potential market place?
Does the hybrid vehicle type really make a difference in the potential ridership?
Is is more important to have a green vehicle or an economical vehicle?
How popular is your truck sharing market, is this also a portion of your growth program?
Can places of worship be used as car locations, has this been considered?
Has a vehicle's safety record been a consideration in vehicle choice?
Has the condo deveopment industry been considered a partner to community cars?